Darren Greenblatt has sketched fashion collections since he was a child growing up in Bucks County, Pennsylvania. He moved to NYC to attend The Fashion Institute of Technology where he graduated after winning the prestigious Critics’ Choice Award.
Darren's considerable creative and entrepreneurial experience in the fashion industry began after study under Betsey Johnson (1991) and couturier Christian Francis Roth (1992), and included founding the multi-media platforms Girls Rule (1993-2003), Planet Yumthing (1999-2005) and The Ugly Lives illustration series (@theuglylives, 2001). Darren held a creative director position for the iconic Italian brand Fiorucci (1998) and co-authored and illustrated, Planet Yumthing DIY a style-primer book for teens (Random House, 2004), created, sold and shot a TV show pilot for Fox Family (2002). In 2008 Vogue Magazine launched Stanton Maxwell, Darren’s Italian hand-made designer handbag collection in their esteemed and iconic September issue (2008). Throughout his career Darren has raised millions of dollars from corporate sponsorship and venture capital to finance his ventures.
As a reaction to the 2009 recession, Darren trusted his instincts and pursued a life-long goal to create an accessible food business. It was Darren's passion for cooking, entertaining and experience design, coupled with his entrepreneurial spirit that lead him to start Donna Bell’s Bake Shop in 2009 as a mobile food truck business. From that success, he opened a brick and mortar shop in the heart of NYC’s Hell’s Kitchen (2011) and co-wrote the New York Times best selling cook and story book, Donna Bell’s Bake Shop; Recipes and Stories of Family, Friends and Food (Simon and Schuster, 2015). Darren launched Princeton Creative Services, in 2017, a full service agency dedicated to the life-enhancing power of good design. The simple goal is to make lives and spaces more beautiful. In 2018 Darren created a small collection of products featuring his illustrations and is selling them from an Etsy/TheUglyLivesShop
Darren has been featured in Vogue, Harper’s Bazaar, Allure, People and Women’s Wear Daily and his designs have been sold at Bloomingdales, Bergdorf Goodman, Saks Fifth Avenue and Jeffrey New York. Darren has appeared on The Apprentice, The Today Show, The View, Rachael Ray and CNN.
Darren’s first interior design project was his own NYC apartment, which won Honorable Mention in Metropolitan Home magazine’s esteemed Home Contest (2003) and his family was featured in a Marie Claire article titled "I had a baby with my gay best friends" (2010). The article's response lead to a TV appearance on The Nate Berkus Show and then Sony optioned their story and developed a sitcom pilot for NBC based on Darren's family story. Darren and his family relocated to Princeton, New Jersey in 2015.